The morning started before Ariel and I were truly ready for it after Day 1, but up we got! We found coffee and a muffin in the shop area of the Gaylord. We then slowly made our way to the bus area for the ride over to the church for Day 2 of the Business Boutique Conference! The atrium was fun to stroll through with all the lights on since it was still dark outside.
After the ride over on the bus (joined again with Wendy), we hit up one of the food trucks. Eggs sounded better than the muffin… Then the doors opened and it was time to go in again!
Day 2 Begins
We founds some seats in a different section than the day before and we gave directions to Wendy on how to find the booth selling the wooden earrings we had gotten the day before. I worked on my eggs, while Ariel and Wendy shopped since we still had a bit before The Big Beyond and Kelsey Humphreys got on stage…and then it was Christy’s turn again!
What’s the Problem?
Christy Wright spoke on “What’s the Problem?” What is the problem you are solving for your customer? And in answering that question you will know your target market, your value proposition, and your marketing language. She then went on to cover the two main types of problems to solve, finding your market, and getting to know your market.
Launching a business is essentially an adventure in problem-solving.Richard Branson
Christy then went over the four tiers of a business plan. The foundation (why, dream, vision, mission statement, and goals), the making it yours (strengths, values, money, time, schedule, and space). The third tier is get up and running (products/services, location, logistics, competition, pricing, point of sale, platform, records, policies, and protection yourself). The last tier is putting yourself out there (unique position, branding, target market, social media, and elevator pitch). If you want details about the four tiers, she goes over it in detail in her book: Business Boutique.
After Christy we got about a 20 minute break to wander around, find the bathrooms, sign up for Business Boutique Academy, get a snack, talk with other women, get head shots, get photos at the other booths… Three thousand women. That’s a few!
Financial Peace for Business
After Christy, we got to hear from Dave Ramsey. Never heard of him? Are you in debt? Then listen to his podcasts or read one of his books or join Financial Peace University. He’s great at helping people get out of debt (I’m one of them)!
Dave spoke on being fiscally responsible, and doing it debt free. A business that should be a blessing can quickly become a curse if you are swimming in debt. He encouraged us to do the accounting, create a budget (and stick to it!), avoid debt since ‘the borrower is slave to the lender‘, to save money, and to be generous.
For which of you, intending to build a tower, does not sit down first and count the cost, whether he has enough to finish it?Luke 14:28 NKJV
My favorite part of his speech was at the end. He reference Thou Shalt Prosper by Rabbi Lapin (which is now on my reading list). I won’t ruin the example, but it involved a Kiddush Cup and the Jewish ritual of it. Wow.
Interview with Mignon Francois
I didn’t know going into this session that it would end up being my favorite for the day, but it was. Mignon’s story is incredible. She started a baking business when she didn’t even know how to bake, but she persisted and now has two bakeries: one in Nashville and one in New Orleans!
Some points from her interview with Christy:
*stupid things will (eventually) help you out, if you let them
*believe when there is no proof to do so = faith
*work IS required
*called to not just be courageous, but very courageous
*believe the Father when He tells us, not when we see it happen
*focus on the One, not the money
*speak what seek until see what said
*whatever happened – God brought it and it wasn’t a surprise to Him
*it all belongs to Him anyway – remember this to lessen selfishness
*Beyonce was Beyonce in the 6th grade, she did the work, but the talent was there; so work at it so your talent shines through
*ideas I have are His, not mine, and I have a responsibility to act on them
But then there were these two points:
*What am I more afraid of: success or failure?
If I succeed, then I have to keep going. If I fail, I can quit and curl up on the couch and not be bothered any more.
*How are we like eggs?
Eggs are loaded with potential for baking. An egg that sits on the shelf, whole, will rot. An egg that is used, is broken. So take your brokenness and use it!!
And then it was time to mentally digest the mornings information and head outside to the food trucks for lunch!
Ready for Day 2 Afternoon?